top of page
Line separator




Alexa GOOdman

Founder, Executive Director


Alexa is the founder and director of Stop Trashing It. They're originally from Montreal and moved to Nova Scotia in 2013 to pursue a long-standing passion for ocean conservation. Alexa has a BSc in Marine Biology and Environmental Sustainability and Society (ESS) and a Masters in Marine Management from Dalhousie University. On their downtime, you are likely to find Alexa outdoors, probably hiking the coastline or in her garden, doing yoga, hanging out with friends, or scuba diving, which is her lifelong passion. Alexa is an established regional expert on abandoned, lost and discarded fishing gear (ALDFG) commonly called 'ghost gear', and works closely with the fishing industry, academia, non-profit organizations and indigenous groups. As a Sustainable Oceans Alliance Youth Leader, Alexa continues to inspire and motivate others to take action in doing better for our ocean, and was nominated as one of Canada’s Top 25 Environmentalists Under 25.




Events & Media Specialist

Originally from New Brunswick, Joanie was born and raised near Saint John, NB. She began her post-secondary education at NBCC, graduating with a diploma in Marketing. In September of 2013, Joanie moved to Halifax, NS, where she attained her degree in Marketing and Management (BBA, 2016). During her regular 9-5, she works as a Lifestyle Coordinator & Leasing Representative for The Shaw Group Ltd. Her passions are people, the ocean, plants, music, red wine, and last but certainly not least, dogs. She began her zero-waste journey in 2018 and has been slowly adapting her lifestyle ever since. She believes that education, passion and collaboration will make the difference that our planet needs to survive and begin to thrive again.


“The fall of dropping water wears away the stone” – T. Lucretius


eric GOULD

Treasurer & Fundraising Specialist


Eric has been passionate about the environment for as long as he can remember. Driven by curiosity and a taste for culture, he has travelled to over forty countries. In his travels, he found that every country faces one common challenge: climate change. Motivated by the inspiration of Rob Stewart, Eric dedicated his life to become a climate activist. In the past three years, he has been involved with multiple organizations and campaigns, tackling challenges from banning plastic bags to fighting against pipelines. Eric believes that protecting the environment is the absolute most crucial contribution any of us can make in the world.


Winter Student.

Headshot FW - Winter Student.JPG

FlORence Wallace 

Halifax, NS

Florence Wallace is a student at Dalhousie University studying Sustainability and Gender & Women’s Studies. Florence moved to Nova Scotia when she was 13 years old, having previously lived in Germany. Moving across the Atlantic at such a young age instilled a love for travel, which she hopes to return to when it is safe to do so! Meanwhile, Florence is happy just cooking vegan meals, reading books, hiking and running in beautiful Nova Scotia. 


Instagram: Coming Sooon


bottom of page